Kampung Pelangi, or Rainbow village, in South Semarang district, Central Java, is proceeding with the next stage of its unique transformation, which started with the authorities asking everyone to paint their houses and other structures in bright colors.
The first step has been completed with assistance and funding not only from local authorities, but also banks, paint manufacturers, construction companies, developers and members of the community. The result is eye-catching and it has since become a hit on social media platform Instagram.
The village, officially named Gunung Brintik, used to be a nondescript and quiet part of the Central Java capital.
However, since the hashtag #kampungpelangi went viral on Instagram, several international media outlets, including Time, Daily Mail, India Times, Telegraph, Vogue and Independent, raced to report on the unique, eye-catching village in Indonesia.
“There has been a significant result from the first phase [of development]. The second phase will require about four weeks so all the areas in Gunung Brintik will be made to look like a colorful rainbow,” Semarang Mayor Henrar Prihadi said in a statement issued by the Ministry of Tourism on Thursday (18/05).
The mayor, better known as Hendy, said the local government has set aside Rp 16 billion ($1.2 million) in its regional budget to improve facilities in the village. This is not for the painting, but for improving facilities such as drainage systems, pedestrian walkways, parking spaces and food courts.
Hendy said the local government estimated the total cost of painting all 325 houses in the village at about Rp 3 billion, but that it was unable to do so because of government regulations.
“That’s why the city had to invite all stakeholders to make the Kampung Pelangi program a success,” he said.
An important person behind the idea was Slamet Widodo, a 54-year-old teacher, who made a proposal inspired by other villages that have done something similar, such as Kali Code village in Yogyakarta and Tridi village in Malang, East Java.