BTS is going to blow up the industry in a big way later this month with the release of their new single, “Dynamite.”
After being previously announced, the upcoming song’s title was revealed on August 2 (August 3 in South Korea at midnight) via the official Twitter account of South Korean company Big Hit Entertainment, under which BTS is managed. Along with the announcement, BTS’s logos across social media platforms have been updated to feature the bright logo of “Dynamite” and a pink version of BTS’s logo.
In a recent livestream, the record-breaking septet revealed “Dynamite” is an “upbeat” English song, setting it up as a contender to be the Song of Summer of 2020, one that’s set to arrive with a bang as a bright moment in the age of corona.
“We also needed a breakthrough during these unforeseen times, so we worked on this new song,” they said. “This is a new challenge for us as well. When we first heard and recorded the song, we were energized and our spirits were lifted up. We can’t wait to share this song with you all and enjoy it together.”
Following the song title’s announcement, various hashtags relating to the release of BTS’s “Dynamite” trended worldwide on Twitter as the act’s loyal fan ARMY celebrated its upcoming release.
BTS has released English and predominantly English songs in the past, such as the Desiigner and Steve Aoki-remix of “Mic Drop” and “Waste It On Me,” a collab with Aoki, but “Dynamite” is their first single promoted specifically in the language. Its release on August 21 precedes an upcoming planned album the members have previously revealed they’re working on.
Since the announcement of the upcoming release last month, a series of countdown timers appeared on a website dedicated to the single’s release. The first timer hit zero last week, and was revealed to be a pre-save Spotify link to help fans become the first ones to hear “Dynamite.”